Ralston Family Farms, Rice Purple, 16 Oz(Case Of 6)Product Description Purple rice, also known as black rice or forbidden rice, is a nutrient rich whole grain with a deep purple hue when cooked. This rice variety has a slightly nutty flavor and a chewy texture, making it a delicious and visually striking addition to meals. Packed with antioxidants, fiber, and essential minerals, purple rice is a healthier alternative to white rice and is often used in both savory and sweet dishes. Product Benefits